Coronavirus pandemic image copyrightKFC Global fast food giant KFC says it is halting its "Finger Lickin' Good" slogan given the current hygiene advice because of the coronavirus pandemic.
It has altered its packaging with the phrase obscured but KFC said the phrase would return when the time was right. KFC outlets closed temporarily in March, but most have now reopened.
The company revealed its new look through a YouTube video, showing the slogan pixelated on posters and its food "buckets", saying: "That thing we always say? Ignore it. For now.
But the finger-lickin' message has caused concern since the pandemic began. The complainants considered the advert was irresponsible because they thought it encouraged behaviour that might increase the chances of Covid spreading.
The advert was withdrawn by KFC. KFC, which was founded in the s by Harland Saunders, cokpany its first franchise in the s and has used the Finger Lickin' Good slogan since then.
It dropped the slogan in the late s but brought it back in It is owned by Yum!